Fractional Marketing & Strategy

Transforming growth strategy into operating reality.

Fractional marketing and operational leadership for companies ready to scale what's next.

Donnine Souhrada

I don't just build the strategy. I build what executes it, measures it, and makes it scalable.

Two decades leading strategy and operations across product, marketing, sales, and customer success — in EdTech, data platforms, SaaS, and marketing services. Tech-forward by nature. Honest by default.

Results delivered

Outcomes, not slideware.

+19 pts

SaaS retention in one year

33%

Faster time to market

$4M

ARR recovered via VOC-led product

Revenue growth from $1M to $5M

What I do

Senior thinking. Real execution.

Most companies are passionate about their product. Fewer have the strategy to find the right customers, earn their repeat loyalty, and build a position that makes them a leader in their category. Those gaps are what I fix and scale.

See all capabilities
  • Marketing Strategy & Positioning
  • Go-to-Market & Launch
  • Growth & Demand Generation
  • Product Marketing & Voice of Customer
  • Customer Experience & Retention
  • Fractional Marketing Leadership

Let's connect.

Tell me where you're stuck. I'll tell you whether I'm the right person to help.

Book a 30-min call